Searching for Calgary Roofing Companies?
Don’t Let the Marketing Hype Affect Your Decision
Now you know what’s important in choosing a roofing contractor. But sometimes, even with the best of intentions, you might be influenced by some factors that seem important but really aren’t.
The following factors are just marketing hype. They won’t ensure you get a quality roof.
Family-Owned
We can’t really understand what this has to do with quality, yet many Calgary roofing companies state this as a benefit. Most roofing companies in Calgary are, in fact, family-owned. Some are great. Some are not so great.
Number of Years in Business
More important than the number of years in business is the roofing company’s philosophy. Are they committed to constant learning and improvement or have they just been doing the same thing over and over for 30, 40, or 50 years?
Buzzwords
Take a look at websites or Yellow Pages ads for Calgary roofing companies. You’ll find a lot of them use the same buzzwords: honesty, integrity, professionalism, we care, etc. It’s easy to say these things but it’s not so easy to practice them.
Free Inspections
A thorough inspection, complete with an inspection report, takes time and is very seldom done for free. If the free inspection is nothing more than a 5- or 10-minute peek at your roof, followed by a sales pitch, it is not of much value to you.
Competitive Pricing
Quality and low prices never go hand in hand. You always get what you pay for.
Specialists in All Kinds of Roofing
You can’t specialize in everything. You can do everything but the results are probably mediocre. You wouldn’t use your family doctor for surgery, would you?
Special Incentives
You have likely seen Calgary roofing companies offer “No interest”, “Don’t Pay Until 2011” or “Pay as little as $39.95 a month”. They may seem like incredible offers but there’s usually a catch and the ‘free’ stuff is always built into the price.
The Biggest Company
Just because a roofing company is one of the biggest in the city doesn’t mean they are one of the best. Frequently big Calgary roofing companies sub-contract their roofing work to smaller crews who have no long-term accountability for the work they do. Additionally, bigger companies may focus on builders who give them hundreds of jobs a year, and put the homeowner at the bottom of the list.






